Effective Date: August 2020
Midnight Roots Ltd currently develops and sells a handcrafted product for black African women with natural afro hair types. Created with ingredients from natural sources, our cosmetics represents our African heritage: majestic, powerful and beautiful.
Our product is sold on our website
If we ask you to provide certain information that identifies you when using this website, it will only be used in accordance with our privacy statement.
Over time, we may change our policy so please check this page from time to time to ensure you are happy with any changes.
PRIVATE DATA WE COLLECT:
When you visit the site, we automatically collect information about your device, including information about your web browser, IP address, time area, and various cookies that are installed on your device. As you browse the site, we collect data on the web pages or products that you view, what websites or search terms directed you to the site, and data on how you are interacting with the site.
We collect Device Data using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit .
- “Log files” track actions occurring on the Website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Website.
Additionally when you make a purchase or attempt to make a purchase through the Website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and PayPal data), email address, and phone number. We refer to this information as “Order Details”.
We also might collect data for retargeting purposes and add you to customised lists for future retargeting. We will never email you if you have not opt-in to promotional emails on the checkout process.
Data you provide:
You may provide data when using the Website, such as your name, contact details, gender, product reviews, and if you enter our competition or take part in our surveys. Data may also include any photos you choose to upload to the website, which may be chosen to feature on our Instagram stories.
Transaction and billing details:
When you make a purchase on the website using credit or debit card details, along with delivery information.
Data obtained automatically:
With cookies and other tracking technologies, such as any web page you view after you click on a link from our newsletter email updates.
Data on UE & UI:
If you follow or interact with us on Instagram, LinkedIn, Twitter or Facebook.
HOW WE USE YOUR PRIVATE DATA?
We use the Order Details that we collect generally to fulfil any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Details to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Reach out to you through email or third party marketing tools to inform you about promotions, upcoming products or news.
We use the Device Details that we collect to assist us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our site (for example, by generating analytics about how our customers browse and interact with the Website, and to assess the success of our marketing and advertising campaigns).
We also use your information to target you in third party marketing platforms such as Facebook and/or Google. In some cases we can use that information to build "lookalike" audiences and target people with similar behaviour and profile as you. We will never share your data with any other party without haven't agreed on a mutual Data Processing Agreement that is not GDPR compliant.
SHARING YOUR PRIVATE DATA
We share your Private Data with third parties to help us use your Private Data, as described above. We also use Google Analytics to help us understand how our customers use the site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:
Finally, we may also share your Private Data to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Private Data to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at
You can opt out of targeted advertising by using the links below:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:
DO NOT TRACK
Please be aware that we do not deactivate our site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Africa and the United States.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at