The Power of Three

It’s all about the formula… Keep reading to find out more.



Our team has created a purely natural yet powerful hair enhancement growth formula that has only three ingredients. Ylang-ylang essential oil, rose absolute extract and organic virgin coconut oil are the main ingredients that make up our H.G.E. formula. When combined, these ingredients create a potent ointment that delivers world class results. This clinically formulated power of three is the impeccable combination for your natural hair as part of your everyday luxury scalp care lifestyle. To take a more detailed observation to the science behind our formula, it replenishes the moisture and lipids naturally found in hair.


Understanding Hair.

The surface of healthy hair is covered in a lipid coating called F-layer; which is outer most layer and acts as a natural conditioner, keeping it shiny and moist. When hair is damaged and the F-layer is stripped away, hair becomes dry and frizzy. That’s where our formula comes in and returns it back to its former state and beyond.


African hair is very fine when you are younger and is more prone to tangles and frizzing up. As we grow older though, it becomes tougher and the most conditioned and best part of your hair is the roots. The ends need much more love than the roots due to overexposure to elements, heat tools and over manipulation. The constant use of colorants, relaxers and texturizers attack the protein cells in the hair altering the texture. This is because protein cells such as the matrix, cortex and cuticle are responsible for keeping the hair strong, but when they get damaged, more breakage and extensive damage is imminent.


The scalp is also badly damaged leading to conditions like high porosity; which is the cuticle being badly open , and this is when products are easily absorbed by the scalp but are lost just as quick since the cuticle remains open. Since most products focus solely on hair, the scalp is neglected and dermatological problems occur.


Lest we forget, the scalp is also part of the skin. That said, hormonal imbalance happens the older we get, leading to drier scalp and subsequently, drier hair. Shine in hair goes beyond products, and when the scalp and hair is damaged, it is dull and light is not deflected from the damaged hair fibre.


The Properties Combined.

We took a more practical approach when coalescing the properties in our H.G.E formula. Firstly, we